This diverse experience spans grocery, clothing, health & fitness, homeware, and consumer electronics, giving me a unique perspective on the challenges and opportunities at every level of retail.

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My passion has always been with independent retailers. Their dedication, their ability to innovate and to breathe new life into shopping experiences is something I admire immensely – especially considering the challenging market conditions and fierce competition.

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However, whilst implementing Data & Analytics strategies for one of the UK's largest retailers, I questioned if this was the right direction for me. The sophisticated tools and processes we were developing were often out of reach for these smaller brands, helping fuel the divide between the big players and everyone else.

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This realization sparked a mission: to democratize analytical services across the retail sector. I firmly believe that impactful data analytics shouldn't be exclusive to big brands with big budgets. It is a fundamental function that can accelerate growth and achieve objectives for businesses of all sizes.

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In 2024, I established Square Goose to bridge this gap.

 

Our goal is to provide cost-effective Data & Analytics solutions and training that transform daily operations of independent brands - bringing confidence to decision-making and clarity to strategies.

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Square Goose is more than a business—it's a way to level the playing field in retail. By applying my global retail and data analytics experience to independent businesses, I'm hoping to demonstrate that passion, innovation, and data-driven decision-making can thrive in businesses of all sizes.

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This is my mission: to create a retail landscape where all businesses have the tools to succeed. It's a vision born from experience, fueled by passion and focused on making a real difference in retail.

 

I'm excited to partner with forward-thinking businesses ready to harness the power of data for their success.